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Business cards as calendars

December 28, 2011 in business card design, business card printing, business cards, the business card blog

Printing business cards with a calendar on the back increases their chances of being held onto.

A handy pocket size calendar will be referred to again and again throughout the year, so for the cost of a set of business cards, you can get a whole year’s worth of advertising.

Many business cards go straight into the bin, so think about how you can turn your business cards into something useful that people will want to keep.

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Business cards – how much is ‘too much information’

November 30, 2011 in business card design, business card printing, business cards, the business card blog

Business cards are traditionally a means to hand over your contact details and should display the minimum of your logo, name, business name, phone number and web address.

In the age of information overload, it’s tempting to squeeze an essay into the tiny 90x55mm space; but as the saying goes, “less is more”, and this is a good approach when deciding exactly what information to include on your business card.

The modern entrepreneur tends to have lots of online profiles and it’s great to include those urls on your business card, but keep it simple and small, preferably on the back. You can also use the back as a space to write appointment times or price quotes.

The front of your business card should show only the key information mentioned above, and perhaps a short marketing message or tagline. If you have 12 email addresses, include just the main one.

An important thing to keep in mind for your business card and any kind of marketing collateral, both in print or online, is to grab the attention of your audience in 3 seconds or less. Overload them with information and reading your business card will become a chore.

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What should you leave OFF your business card?

November 14, 2011 in business card design, business cards, corporate id, the business card blog

As a print designer, I’m often asked how much detail should be included on a business card. A while ago, a work-from-home friend complained about the volume of telemarketing calls she’d been receiving, since listing her phone number on her website contact page. Eventually, she deleted the phone number and her home address, leaving only her business name, ABN and a php contact form. The phone calls didn’t stop, but over time they’re dropping off. Her concern was whether the lack of detail would turn off potential customers. I advise clients to leave their home number off their business card, unless they’re offering an after hours service. But what about the address? The marketing advice floating around the web tends to be ‘include a physical address - not just a PO box – to gain trust’…But what if you work from home? Should you make your home address public? Let me know what you think here.

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Business cards to keep

November 12, 2011 in business card design, business card printing, business cards, corporate id, the business card blog

Most business cards end up in the bin, let’s face it. So what can you do to give your business card a better chance of survival?

It’s not about gimmicks. Wooden business cards, metal business cards, etc. may be a conversation piece, but it may be the card itself people remember, not you or your business.

A great business card will simply be well designed, well printed on a quality card stock, and show the reader just three things:

  1. Your logo / business name
  2. What you do / sell
  3. How to contact you

Anything else is just over-kill. Well, mostly.

For a networking card, include a great photo of yourself so people can put a face to the name. If your online presence is important, include your social media profiles with icons for Twitter, LinkedIn, etc.

Just remember, when it comes to business cards…”less is more”. Our wallets are already full of clutter, so keep it clean, to-the-point and nice to look at.

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About the Business Card Blog

November 11, 2011 in business card design, business card printing, business cards, the business card blog

The Business Card Blog offers you some insight into the weird and wonderful world of business card design and printing.

The sheer volume of business card printing services can be overwhelming for many business operators. How do you sort through the trash to find a printing deal which offers true quality at a good price?

At the business card blog, I’ll help you understand what constitutes a good business card, what to look for when researching business card printers, and offer some tips on using business cards as an effective marketing tool.

 

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What should you include on your business card?

September 18, 2009 in business card design, business card printing, business cards

So you’ve decided to have some business cards printed, but what should you put on them?

First of all your business needs a unique logo design that accurately portrays your business image. Your graphic designer or printer can then apply the style and colour scheme of the logo to create your business card design.

Then it’s a matter of deciding what information to include. Contact details and perhaps a tag line will give you a classic business card that provides your clients and suppliers with the information they need when dealing with you.

Extras may include a list of key services, operating hours, service area, individual names, job titles, your ABN or any other information you think is relevant.

But remember a good business card is simple and functional, so don’t overload it with information. Also, a business card size print run is not necessarily limited to the usual business card information.

Have you thought about how you can make your business card really work for your business?

Business card printing is quick and cheap, and the cards are easy to store and distribute…so in some cases, they may be a suitable alternative to traditional items like DL brochures or postcards.

You can use a business card to promote an event, invite new clients to take up a special offer, supply referral cards for your clients to distribute, or just add a space for appointment times or quotes on the back.

For more ideas visit www.alexandradesign.com.au or contact us to discuss your printing needs.

Leisa Dent
Alexandra Design: the Print Specialists
www.alexandradesign.com.au

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