High quality business cards are worth the effort
November 23, 2011 in business card design, business card printing, business cards, corporate id, the business card blog
High quality business cards do make a difference to your business image. Think about this…what’s your impression of a person when they hand over a business card on flimsy card stock with amateur-looking artwork?
High quality business cards give the impression that your products or services are quality products or services; it really is that simple.
So how do I get one?
There are a few things to consider when researching business card suppliers:
Design
A high quality business card is well designed, to suit your audience. Working with a graphic designer who understands your business and target market will give you the best results.
Information
Think carefully about which information you’d like to include on your business card. You don’t want to overload it with information, so be concise. Include any relevant contact information your clients may need, and if apprpriate, some marketing copy or list of services on the back.
Printing
Even the best design will be lost on a poorly printed business card. Choose a high quality card stock like 420gsm artboard, and consider additional finishes which could really make your business card pop, like matt celloglaze or custom die-cutting. Offset printing, rather than digital, will give a far higher quality result.


