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Business cards to keep

November 12, 2011 in business card design, business card printing, business cards, corporate id, the business card blog

Most business cards end up in the bin, let’s face it. So what can you do to give your business card a better chance of survival?

It’s not about gimmicks. Wooden business cards, metal business cards, etc. may be a conversation piece, but it may be the card itself people remember, not you or your business.

A great business card will simply be well designed, well printed on a quality card stock, and show the reader just three things:

  1. Your logo / business name
  2. What you do / sell
  3. How to contact you

Anything else is just over-kill. Well, mostly.

For a networking card, include a great photo of yourself so people can put a face to the name. If your online presence is important, include your social media profiles with icons for Twitter, LinkedIn, etc.

Just remember, when it comes to business cards…”less is more”. Our wallets are already full of clutter, so keep it clean, to-the-point and nice to look at.

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About the Business Card Blog

November 11, 2011 in business card design, business card printing, business cards, the business card blog

The Business Card Blog offers you some insight into the weird and wonderful world of business card design and printing.

The sheer volume of business card printing services can be overwhelming for many business operators. How do you sort through the trash to find a printing deal which offers true quality at a good price?

At the business card blog, I’ll help you understand what constitutes a good business card, what to look for when researching business card printers, and offer some tips on using business cards as an effective marketing tool.

 

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Eco-friendly business cards

November 11, 2011 in business card printing, business cards, the business card blog

Eco friendly business cards can help you ‘do your bit’ for the environment, with no loss of quality.

Alexandra Design’s eco friendly business cards are printed on a waterless press, which produces vibrant, consistent colour throughout the entire print run.

Now you really can have the best quality offset print available and ‘do your bit’ for the environment.

To further reduce your impact on the environment, only high quality, sustainable card stocks are used to produce your eco friendly business cards.

> Find out how to order eco friendly business cards online.

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Personal business cards – it’s all about YOU!

November 11, 2011 in business card design, business card printing, business cards, the business card blog, WAHMs

 

 facebook twitter cards

A business card that’s all about You.

 
Personal business cards are great for networking events or enhancing client relations.

Invite visitors to your blog and social media profiles, add your photo, your expertise, your business – whatever you like.

Make it easy for others to find you on Facebook, Twitter, LinkedIn Flickr and more.

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by leisadent

Plastic Fantastic – Business Cards, that is.

November 10, 2011 in business card printing, business cards, the business card blog

Plastic business cards have been around for a while; they’re nothing new. What IS new, however, is a new generation of premium quailty business cards – printed on plastic – which manage to convey both quality and quirkiness.

Back in the 1980s, a plastic business card was just plain tacky. The ink was easy to scratch off the shiny surface, the edges were a bit rough and the plastic colours were gaudy, at best.

Not so today. The plastic business card stock used by Alexandra Design is smooth and classy with a soft matt finish; allowing you to stand out from the crowd with an unusual plastic business card, without making yourself – or your business – look cheap.

These plastic business cards can even be cut into custom shapes, giving you lots of scope for exclaiming your individuality through a business card.

They’re even eco-friendly!

The card, which is printed on recyclable polypropylene plastic stock, takes advantage of the waterless offset functionality of the KBA Genius 52 UV press.

The Genius press significantly reduces emissions of harmful compounds into the atmosphere. It produces less waste, uses no water or chemicals and allows us to print on on a variety of stocks, such as this 0.6microns thick polypropylene.

If you need a truly unique way to hand over your contact details to clients, consider a high quality, eco-friendly, plastic business card.

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Facebook business cards – put your social media links on a business card

September 7, 2010 in business card design, business card printing, business cards, the business card blog, WAHMs

 

 facebook twitter cards
Your entire online presence at a glance.

Invite visitors to your online profiles with a social media business card. Separate to your usual business card, this card is all about You.

Your social media urls, your photo, your expertise, your business – whatever you like.

Make it easy for others to find you on Facebook, Twitter, LinkedIn, Red Bubble, Posterous, Flickr and more.

Great for networking events or enhancing client relations!

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What should you include on your business card?

September 18, 2009 in business card design, business card printing, business cards

So you’ve decided to have some business cards printed, but what should you put on them?

First of all your business needs a unique logo design that accurately portrays your business image. Your graphic designer or printer can then apply the style and colour scheme of the logo to create your business card design.

Then it’s a matter of deciding what information to include. Contact details and perhaps a tag line will give you a classic business card that provides your clients and suppliers with the information they need when dealing with you.

Extras may include a list of key services, operating hours, service area, individual names, job titles, your ABN or any other information you think is relevant.

But remember a good business card is simple and functional, so don’t overload it with information. Also, a business card size print run is not necessarily limited to the usual business card information.

Have you thought about how you can make your business card really work for your business?

Business card printing is quick and cheap, and the cards are easy to store and distribute…so in some cases, they may be a suitable alternative to traditional items like DL brochures or postcards.

You can use a business card to promote an event, invite new clients to take up a special offer, supply referral cards for your clients to distribute, or just add a space for appointment times or quotes on the back.

For more ideas visit www.alexandradesign.com.au or contact us to discuss your printing needs.

Leisa Dent
Alexandra Design: the Print Specialists
www.alexandradesign.com.au

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Are your discount business cards making You look cheap?

February 18, 2009 in business card design, business card printing, business cards, corporate id

Your cheap business cards may come at a price.

Many online printing services offer cheap business card printing at prices so low, they may be hard to resist. But remember discount business cards may be of poor quality, printed on flimsy card stock with amateur-looking artwork.

Some cheap business card offers look like a great deal, until you check the specifications. The card stock may be a flimsy 310gsm, or even lower! Using cheaper and/or lighter card stock will reduce the quality of your finished card.

Handing over a business card with a cheaper look and feel may impact negatively on the image you portray to clients…and potential clients.

Discount printing services may also offer free artwork with “unlimited revisions”, but that doesn’t mean the finished design will be clean and pleasant to look at, or accurately portray your branding identity.

So how do you sort through the pile of cheap business card offers to find a true bargain, that won’t cheapen your image?

  • Check the card stock, 420gsm is the premium weight for a business card;
  • Ask what’s included in the price, you may find the discount doesn’t include GST or delivery;
  • View samples of artwork to see if the quality is sufficient for your own needs; and
  • Request some business card samples to truly guage the quality of the cheap cards on offer.

So when shopping for goods or services online, check the fine print and ensure you’re really getting the quality and service you need for the discount price.

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