If you plan to print promotional material like flyers or postcards, don't forget to include your "call to action". In any marketing tool, it is important that you get clients to act on your promotional message, and act now!

Give a deadline
Always provide a deadline on your printed promotional item to give your readers the reason to act now. Use your deadline to include a free gift or an upgrade.

Offer a Free Gift
No one can resist a free gift, so phrases like "free gift for the first 100 to call" will always get a response.

Offer a Trial or Introductory Period

Trial periods and introductory time get clients to move, move, move. Offer a special deal or an additional service if they act now. Lower price deals are great techniques to get new clients.

Advise them of a price increase after a deadline

No one wants to pay more when they can get an item for less. If your price is going to increase after your deadline then let your readers know about it. They'll definitely want to buy before you change your price.

Offer an upgrade

An upgrade will always get you the boost you need to increase sales, eg. "Order now and we'll upgrade your PC to the next level."

Give out free supplies and accessories

This is the same as your free gift offer. "Buy a laptop and we'll give you a webcam for free." Include in your offer products that are accessories to the main item. But don't forget to set a deadline.

"No Risk"

This phrase always gets people clamoring for more. When there's no risk involved, people generally tend to act immediately on an offer before the time runs out.

And please, do not use passive phrases like "Call us when you're ready." If you want your readers to act, then give them a reason to. Include all the perks of getting to you first. You'll definitely see an increase in sales the next time you send out your print promotional campaign.

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