A great brochure has a big impact on any business. It's a means of connecting to your clients, so it's important that your brochure is efficient in reflecting the image of your business to the viewers.
Polish your content
What do you want to say? Ensure your marketing message is concise, while clearly conveying the benefits your clients can enjoy. Including a "call to action" will encourage your readers to make contact.
Plan the Layout and Design
Keep in mind the marketing message that you want to deliver to your audience. The colours, images and layout to be used should be thought of carefully.
Printing method
Offset printing is the best choice when higher quality is required, along with a lower per-unit cost. Digital printing may be a suitable option where a smaller quantity is required.
Paper stock
Using quality gloss or matt coated paper will give best results. These papers come in a variety of weights, from light 115gsm up to heavy card stocks. Finishing options include gloss or matt cello, matallic print and spot UV varnish.
Your designer can advise you on any of these considerations, helping you create a brochure that will do your business justice.
ABOUT THE AUTHOR: Leisa Dent is a graphic designer of 18 years experience in the printing industry, providing unique design and quality printing throughout Australia, at a sensible price. Services include business card printing, logo design and stationery, brochures, postcards, advertising design and more. http://www.alexandradesign.com.au